Privacy Policy

Last updated: April 3, 2026

1. Who We Are

perly.ai is operated by Genesis Software Group (CVR: 45033139), based in Copenhagen, Denmark. We act as the data controller for personal data processed through our website and platform.

For questions about this policy, contact us at privacy@perly.ai.

2. What Data We Collect

We collect the following categories of personal data:

  • Account information: Email address, company name, team size, and annual recurring revenue when you sign up for our waitlist or contact us.
  • Usage data: Pages visited, features used, and interactions with our website, collected via PostHog analytics.
  • Technical data: IP address, browser type, device information, and referring URL.
  • Customer data (platform): When using the perly.ai platform, we process data from your connected integrations (CRM, billing, product analytics) to provide churn detection services. This data is processed on your behalf as a data processor.

3. Legal Basis for Processing (GDPR Art. 6)

We process personal data based on the following legal grounds:

  • Consent (Art. 6(1)(a)): When you voluntarily submit your information via our waitlist or contact forms.
  • Contract performance (Art. 6(1)(b)): To provide our services when you become a customer.
  • Legitimate interest (Art. 6(1)(f)): For website analytics and improving our services, balanced against your privacy rights.

4. How We Use Your Data

  • To respond to your inquiries and process waitlist signups
  • To provide and improve the perly.ai platform
  • To send you updates about your waitlist status (only with consent)
  • To analyze website usage and improve user experience
  • To detect and prevent fraud or abuse

5. Data Sharing

We do not sell your personal data. We share data only with the following categories of recipients:

  • Service providers: PostHog (analytics), Slack (internal notifications), and infrastructure providers necessary to operate our service. All providers are bound by data processing agreements.
  • Legal obligations: When required by law or to protect our legal rights.

6. International Data Transfers

Some of our service providers may process data outside the EU/EEA. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, in compliance with GDPR Chapter V.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy. Waitlist and contact form data is retained until you become a customer or request deletion. Platform data is retained for the duration of your subscription and deleted within 90 days of account closure.

8. Your Rights (GDPR Art. 15–22)

Under the GDPR, you have the right to:

  • Access your personal data (Art. 15)
  • Rectify inaccurate data (Art. 16)
  • Erase your data ("right to be forgotten") (Art. 17)
  • Restrict processing (Art. 18)
  • Data portability — receive your data in a structured format (Art. 20)
  • Object to processing based on legitimate interest (Art. 21)
  • Withdraw consent at any time without affecting prior processing (Art. 7(3))

To exercise any of these rights, email privacy@perly.ai. We will respond within 30 days.

9. Cookies and Tracking

We use PostHog for privacy-friendly analytics. PostHog is configured to respect Do Not Track signals. We do not use third-party advertising cookies. Essential cookies required for website functionality do not require consent under GDPR.

10. Data Security

We implement appropriate technical and organizational measures to protect your data, including encryption in transit (TLS), encryption at rest, access controls, and regular security reviews. In the event of a data breach, we will notify the relevant supervisory authority within 72 hours and affected individuals without undue delay, as required by GDPR Art. 33–34.

11. Children

perly.ai is a B2B service not directed at individuals under 16. We do not knowingly collect data from children.

12. Supervisory Authority

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) at datatilsynet.dk, or with your local supervisory authority.

13. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated via email or a notice on our website. The "Last updated" date at the top reflects the most recent revision.